Messaging & Public Relations
Content Creation & Distribution
Earned Media Evaluation
Event Planning & Production
Message Development & Framing
Press Releases & Media Plans
Product & Company Launches
Public & Government Affairs
When it comes to messaging, media and PR, we ask one simple question that guides our process and strategy — SO WHAT?
Sure increased press, social shares and website visits all seem positive, but at Align we aren't impressed with scattered data points and anecdotal increased visibility success stories — we're interested in measurable results. Did the action deliver on our desired objectives? Can we measure its influence? What was its impact on bottom line? Other agencies may offer fancy slide decks and multi-page analytic reports with no mention of return on investment or actual cost/impact data. But we think that's cheating. We believe you should put your dollars where the data is.
"The Align team’s ability to identify a long term goal and then lead the organization and senior management team to that goal is breathtaking." - Bruce McKinnon, President of Mission Brand