Media & Public Relations
- Content Creation & Distribution
- Crisis Communications
- Earned Media Evaluation
- Event Planning & Production
- Message Development & Framing
- Press Releases & Media Plans
- Product & Company Launches
- Public & Government Affairs
When it comes to messaging, media and PR, we ask one simple question that guides our process and strategy — SO WHAT?
Sure increased press, social shares and website visits all seem positive, but at Align we aren't impressed with scattered data points and anecdotal increased visibility success stories — we're interested in measurable results. Did the action deliver on our desired objectives? Can we measure its influence? What was its impact on bottom line? Other agencies may offer fancy slide decks and multi-page analytic reports with no mention of return on investment or actual cost/impact data. But we think that's cheating. We believe you should put your dollars where the data is.
"Sarah's ability to identify a long term goal and then lead the organization and senior management team to that goal is breathtaking. She is also very creative in engaging people through that process - I learned a lot from Sarah and I would have no hesitation in recommending her." - Bruce McKinnon, President of Mission Brand