As a communications and creative agency, we think it's important for us to debunk this common branding myth:  A BRAND IS NOT A LOGO.  Sure, the ALL CAPS may be overkill, but this universal truth is often ignored by well-meaning organizations every day — despite the hundreds of books and academic literature published on the topic.  An organization's brand is more than a name. It's more than a product.  It is the unique composite of authentic experiences, feelings and perceived value that together create a brand.  

Branding & Identity Development Services 

  • Brand Strategy & Positioning

  • Brand Extension Initiatives/Sub-brands

  • Logo Design & Development

  • Slogan & Tagline Development

  • Corporate Identity & Collateral

  • Brand Style Guide & Standards

  • Event & Initiative Branding


"If I could choose my own team to work on a communications problem, Align would be at the top of my list." - Tom Reade, Arizona Democratic Party Campaign Manager

Could your organization use a brand perception analysis or an updated brand strategy to guide logo design, inform new products or engage in a new market? Contact us and let's talk shop.