As a communications and creative agency, we think it's important for us to debunk this common branding myth: A BRAND IS NOT A LOGO. Sure, the ALL CAPS may be overkill, but this universal truth is often ignored by well-meaning organizations every day — despite the hundreds of books and academic literature published on the topic. An organization's brand is more than a name. It's more than a product. It is the unique composite of authentic experiences, feelings and perceived value that together create a brand.
Could your organization use a brand perception analysis or an updated brand strategy to guide logo design, inform new products or engage in a new market? Contact us and let's talk shop.
Branding & Identity Development Services
Brand Strategy & Positioning
Brand Extension Initiatives/Sub-brands
Logo Design & Development
Slogan & Tagline Development
Corporate Identity & Collateral
Brand Style Guide & Standards
Event & Initiative Branding
"Align instrumental in organizing our systems and fundraising processes, their lead strategist also proposed and implemented innovative fundraising strategies and brand activations. There was always clear communication including the frequent development of recommendations and new impact-focused programs or events which could improve our organization. I would highly recommend Align to any organization looking for an incredible partner they can trust." —Amy Litzenberger, co-founder and Board Chair of Take The Lead